Sport is the last mainstream thing where the outcome is genuinely unknown to everyone watching, and that scarcity explains most of what it costs. Everything else in the culture now arrives pre-summarised, already reacted to, and with the ending available before you start. The live unknown is what the broadcast money is really buying.
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It is the only unspoiled thing left. Everything else in the culture arrives pre-summarised, and the live unknown is what the broadcast money is actually buying.
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what all this does to your head, and what to do about it.